Cross Promoting with a Brand or Influencer
Partnering with a Local Brand
LinkedIn Message, Instagram DM or email:
"Hi [NAME]! I'm a big fan! I’m reaching out because I have an upcoming home-buying class at [LOCATION] and thought a collab with you would be a great way to spread the word about [YOUR BUSINESS], as well as attract new eyes to my classes!
The How To Buy A House Class is a nationwide company founded in 2018 and has partnered with brands like Toyota, Amazon and WeWork. I've been a Realtor in [CITY] for [# YEARS] and would love to add you to our list of partners! My next class is scheduled for [DATE/TIME] at [LOCATION] and I'm expecting [# ATTENDEES].
If you're interested in partnering, a great way to showcase your [PRODUCT/BRAND] would be to share a [SAMPLE, DISCOUNT CODE, ETC.] with attendees. In return, if you wouldn't mind re-sharing my post about [YOUR PRODUCT], that would be awesome! Any additional help I have promoting class means more eyes on you, it’s a win-win for everyone.
Let me know if you're interested and we can hop on the phone this week or next to finalize the details. You can learn more about class at howtobuyahouseclass.com.
Looking forward to chatting!"
Partnering with a Brand (using a 3rd party connection)
LinkedIn Message, Instagram DM or email:
"Hi [NAME]! My good friend [NAME] recommended that I reach out to you. I'm a Teacher of the national How To Buy A House Class, providing free classes in [CITY]. I’m reaching out because [THEIR BUSINESS/PRODUCT] aligns with [INSERT ITEM] of my brand and target market and I'd love to share about [YOU/IT] in class! My next class is scheduled for [DATE/TIME] at [LOCATION] and I'm expecting [# ATTENDEES]. If you're interested, I think a great way to showcase your [PRODUCT/BRAND] would be to potentially share a [SAMPLE, DISCOUNT CODE, ETC.] to get more eyes on your product!
In return, if you wouldn't mind re-sharing my post about [YOUR PRODUCT] or spotlighting our partnership in your newsletter, that would be awesome! Any additional help I have promoting class would mean more people that will get to experience your [PRODUCT/BRAND], it’s a win-win for everyone! I would love to chat over the phone to discuss how we could both benefit from this partnership.
I've attached a one-sheet with more info on the class itself and what we are about! Let me know when you’re available this week or next and we can hop on a quick call.
Looking forward to it,"
Partnering with a Local Micro-Influencer
Instagram DM and Email:
"Hey [NAME]! I love [DETAILS] about your page [relate to them personally]! I’m looking to partner with someone like you to connect with [DESCRIBE THEIR TARGET DEMO]. I teach the national How To Buy A House Class right here in [CITY], mainly attracting [YOUR DEMOGRAPHICS]. My next one is coming up at [LOCATION] and I wanted to extend the invite to you! I always have [DRINKS and FOOD] and its a casual, happy-hour style, interactive experience. I think you and your followers would really enjoy it!
If you'd be interested in posting about your experience on Instagram that would be extremely helpful and appreciated! I would be happy to offer you a 1% discount for whenever you decide to buy or sell a home or investment property down the road (doesn't sound like much, but it ends up saving you thousands of dollars) plus a [$AMOUNT] cash gift for helping me out! [ALTER THIS OFFER HOWEVER YOU'D LIKE]
Please let me know if you’re able to make it and I’ll sign you and a plus one up! Looking forward to hearing back from you!"